AI is learning to shop: a dealer’s guide
A dealer’s guide to the next way buyers shop for cars, and how to get your forecourt ready for it.
Add to Essentials — £75/month + VAT
A website that sells cars,
A website that sells cars,
not just displays them.
Most dealer websites leak leads — ours are built to capture them. Live stock, built-in finance, and every enquiry flowing straight into your platform. Our average dealer gets almost as many leads from their Storefront as from AutoTrader.
Example dealer site — illustrative
Every dealer sees an enquiry increase — proven across the network
Built to sell cars. Designed to convert.
Open all hours. Selling all hours.
Conversion-first design, live stock, finance and checkout built in.
Conversion-first design
Every page guides visitors to enquire — professional, mobile-first and fast, not a digital brochure.
Live inventory sync
Stock updates flow straight to the site — no double entry, no stale listings.
Finance built in
Interactive calculators and the 60-second application on every vehicle page — buyers structure their own deal.
Every lead into Essentials
Website enquiries land in your Enquiry Hub instantly — tracked, routed and actioned.
High-performance
Lightning-fast page loads and smooth browsing that keeps customers engaged and moving towards a deal.
Advanced tracking
Track every visitor interaction, enquiry source, and conversion point to optimise your sales funnel.
Easy management
Update stock, images, and content effortlessly — no technical skills needed to keep your site fresh.
Managed with you
Your Dealer Success Team reviews performance and refines the site with you, month on month.
From live dealer sites
Your website, reimagined.
Storefront turns your website into a powerful selling tool for your dealership. Showcase your full stock with easy browsing and clear vehicle details, while letting buyers explore finance options, get personalised quotes, and contact you instantly — by phone, WhatsApp, or web form.
Every enquiry from your website feeds straight into your Enquiry and Lending Hubs, keeping all leads and finance applications in one place for easy tracking and follow-up. Built-in lead capture and engagement tools make sure every visitor stays connected, helping your team keep deals moving.
Simple to use, designed to convert, and built to help your dealership sell more cars, faster.
Real Storefront pages — your stock, your finance, your brand.
Built-in finance
Simple, modern finance calculators.
Let customers take control of their finance. Our interactive calculators make finance simple and easy to understand. Buyers can adjust deposits, change term lengths, compare payment options, and see real-time monthly costs before submitting their proposal.
When customers can explore finance options clearly and confidently, they submit better-quality applications, making approvals smoother and increasing your chances of closing the deal.
Monthly payment£220.8160 monthly payments
Apply for Finance
PCPHP
Term (months)
2436424860
Deposit
£1,000
Build a personalised deal
Summary
APR9.9%
Interest rate5.12%
Balance to finance£9,995
Term60 months
Total payable£13,248.60
Representative example — illustrative figures only.
Online finance
Convert more buyers online.
With a streamlined, mobile-first finance application built right into your website, customers can get approved in minutes, not hours. Multi-lender soft search means real rates with no impact on credit score.
From the first click to a funded deal, the entire journey stays connected — giving your team full visibility and the customer a seamless experience.
Illustrative example.
- A buyer finds a caron your website, with live stock and clear vehicle details.
- They enquire or applyby phone, WhatsApp, web form or the finance application.
- It lands in your portalin your Enquiry Hub or Lending Hub, in one place.
- Your team follows upwith full visibility, from the first click to a funded deal.
What's included
Everything your website needs, looked after for you.
Unlimited site revisions
Most dealers love their site from day one, because we start from premium designs. If you want something changed, you can make unlimited change requests and we aim to handle them the same day.
Website updates on request
Fancy a refresh, a polish, updated pages or brand-new ones? Just email our support team and we aim to turn changes around in a few hours.
Free monthly SEO audit
Each month you can request a free audit that checks your site against Google's latest best practice, with recommendations for you to approve.
New pages built to order
Landing pages, offers and campaign pages, written in your brand and live fast.
Make and model pages
Dedicated pages for the makes and models you stock, so you show up when buyers search for them.
Blog and news posts written for you
Fresh, local content that keeps your site active for Google.
Preview before anything goes live
You get a preview link to approve every change, and we can roll back in one click.
Every change is checked before it goes live
Broken links, missing page titles and SEO problems are caught before publishing.
Live stock, always up to date
Your stock feeds straight onto your site.
Compliant finance on every car
Representative finance examples shown correctly to FCA rules.
Every enquiry lands in your portal
Website leads and finance applications go straight into Motorsales.ai.
Monthly performance stats
Visitors, page views, leads and finance applications in one place.
Get started
See yours before you spend a penny.
Request your free mockup today — see what your dealership website could look like. No commitment, no cost.
Free mockup — see before you buy
No obligation, see before you buy!
- We review your current website and what's working (and what isn't)
- Understand your preferences, branding, and what matters to your dealership
- Walk through examples of modern, mobile-first dealer websites
- No commitment, no cost — your custom mockup is built after the call
"Switching to Motorsales.ai and the new website has been a game-changer for our dealership. From day one, the CRM has simplified lead management, allowing us to respond to inquiries faster and more efficiently. The insights and analytics have given us a much clearer view of our customers' journey, helping us tailor our follow-ups and convert more leads into sales. The website upgrade has also made a noticeable impact . It's sleek, user-friendly, and really shows off our inventory. Customers can now easily browse and enquire, and we're seeing a lot more engagement online. Overall, Motorsales.ai has exceeded our expectations, and I'd highly recommend it to any dealership looking to elevate their operations."
Extend your team for success
A dealer success team for growth.
Technology alone isn't enough. With us, you get a dedicated team focused on performance: monitoring results, providing rapid support, and helping you refine your digital strategy across your website and marketing channels to grow market share.
Brochures
Read up before you decide
Three short reads for dealers: how buyers will shop next, how monthly pricing brings more finance proposals, and how to update your site by simply asking.
The Finance Calculator for Your Website
Real broker rates on every listing, budget search for your buyers, and more finance proposals, from the website you already have.
Storefront AI Connector: Dealer Pack
Ask it. Check it. Make it live. Update pages, posts, stock features and site details in plain English through your AI assistant, with drafts, checks and undo keeping you in control.
Connected by design
Works as one with the platform
Conversion-first design, live stock, finance and checkout built in.
Be the fastest, easiest way to buy.
The motor trade is still a people business, our platform accelerates and simplifies how customers connect and transact to make the most of every opportunity, from your enquiry, to your website, to your showroom floor.
Book a 15-minute demo →Questions dealers ask
Storefront Hub, answered
Will my stock update on the website automatically?
Yes. Stock updates flow straight to the site, with no double entry and no stale listings.
Related: Inventory Hub (DMS)
Can customers apply for finance on my website?
Yes. Every car page has calculators and the 60-second application, and proposals go to your lender or broker via Lending Hub.
Can I see my new website before I pay?
Yes. Request a free mockup to see what your dealership website could look like, with no commitment and no cost. The mockup stays free whether you continue with us or not.
Related: No commitments, 30-day rolling
Can I ask for changes to my website?
Yes. You can make unlimited change requests and we aim to handle them the same day. You get a preview link to approve every change, and we can roll back in one click.
Related: Enquiry Hub
Will it help my dealership show up on Google?
You can request one SEO audit each month, and you get make and model pages, and blog posts written for you.
Related: Vehicle Boost
What happens next
No queues, no pressure, no surprise charges. Here's exactly how it goes:
Book your demo
Either way, a real human gets back to you — within one working day.
Prefer to talk? WhatsApp us on +44 7832 622882 or email support@autofintech.co.uk