Source: SunMotors.co.uk

The sunmotors.co.uk is a joint venture between The Sun and the Motor Genius Group, aiming to redefine the car buying and financing landscape in the UK. By combining The Sun's extensive market penetration with the operational and industry expertise of the Motor Genius Group, the sunmotors.co.uk site is set to become the go-to platform for trusted, quality used car transactions.

The Motor Genius Group, a consortium of top-tier experts from the motor trade, has joined forces with The Sun, the UK’s most recognised newsbrand, to create a groundbreaking marketplace designed to transform the digital car buying experience with their intuitive platform the sunmotors.co.uk.

By partnering with the media powerhouse that is The Sun  — which comes from the same stable as other nationally recognised and prestigious brands including The Times, The Sunday Times, talkSPORT and Virgin Radio UK — the Sun Motors will help dealerships substantially increase their reach by engaging an audience which accounts for 75% of UK adults (PAM co 2020).

"We are thrilled to introduce the Sun Motors, a platform designed to bring transparency, trust, and innovation to the car buying and financing process", said Terry Heath, Director of Response for News UK. "Our collaboration with the consortium of industry experts at the Motor Genius Group ensures that both consumers and dealers will benefit from a seamless and integrated experience."

The Motor Genius Group is a dynamic start-up that brings together top-tier experts from the motor trade to ensure the operational management and day-to-day running of the Sun Motors is exceptional. The consortium includes:

• Nick McDonald & Jon Rix from The Compliance Guys: Leaders in motor industry compliance.

• Alastair Campbell, UK Director of MarketCheck: Provider of comprehensive automotive data and founder of CarSnip, sold to Oodle.

• Jonathan Seaman, Managing Director of motorsales.ai: A powerful AI & automations platform for car dealerships, and a seasoned car dealer with senior management experience in car supermarkets.

• Richard Hoggart, CEO of DSG Group: Head of the UK’s first national motor finance broker, transacting over £700m per year in motor finance.

• Jane McBeth, Director of Media Addict: Strong background in multi-channel national media and advertising partnerships.

“This isn’t just another marketplace,” said Jonathan Seaman, Managing Director of motorsales.ai. “We’ve developed the ultimate car buying and dealer managing platform. Our suite of technology tools is literally game-changing, providing dealers with advanced solutions to optimise every aspect of their business. By connecting dealerships with The Sun’s audience, which will account for 79% of vehicle expenditure in the UK over the next two years, we’re ensuring unparalleled reach and engagement.”

By signing up to the Sun Motors, dealers will also gain access to a suite of essential tools, usually reserved for the larger players, enabling them to manage and respond to leads and finance proposals from multiple sources including the Sun Motors as well as other marketplace platforms, email, WhatsApp and SMS — all from one unified inbox.

The sunmotor.co.uk site is a brand-new platform that promises to revolutionise the digital finance journey by empowering consumers to build their own deals online, providing dealers with the opportunity to access industry-leading finance commissions. Richard Hoggart, CEO of DSG Group, said, “We’re offering a seamless digital finance journey for the consumer, and this is a fantastic opportunity for dealerships to enhance their finance penetration and increase profitability”.

The focus will be on quality vetted and trusted dealerships, with the Sun Motors team on the hunt for the UK's best dealers. The message to consumers will be clear: this is where you can buy your next vehicle with confidence. The Motor Genius Group, who will manage dealer relations, will see each dealer relationship as a partnership. We plan to form a focus group of dealers to help drive the direction of the platform ensuring it meets the needs and expectations of the industry and can evolve with the changing needs of the market.

Dealers will soon be invited to request exclusive early access to the Sun Motors, benefiting from Alpha access with access to special offers and incentives tailored for early adopters.